Case Studies

Integrating a Whole Brain approach into the implementation of the value based management initiative resulted in associate buy-in, which resonated at every level of the company and created a company-wide ownership of and participation in the transformation process.

How Telecom New Zealand used Whole Brain® Thinking to turn contact centres into customer loyalty generators.

The new way of thinking about ‘thinking’ was embraced by Purdue Pharma in the late 1990s. Since then, approximately 2,000 employees, managers and directors have completed the Herrmann Brain Dominance Instrument® (HBDI®) and learned about harnessing Whole Brain Thinking for better results.

"One of the greatest achievements of 'the program' is the cumulative effect the knowledge of individual thinking preferences and Whole Brain Thinking has had on the company, and on employees who have been trained to think outside of their thinking-preference comfort zone."

Orange Credit Union has an opportunity to surpass all other banking institutions in the Orange region, by providing quality member services in an open, trusting and supportive environment. Central to achieving this objective is building and maintaining a culture of trust within the management team, between staff members and from members to staff.

As Kate Gorell, HR Manager at Orange Credit Union explains, “While the management team were already working effectively as a team, we saw an opportunity to further develop and become role models for our staff. By becoming role models, we are able to demonstrate how we understand the strengths and skills of each member. By utilising our skills more effectively, we are able to target the skills between the teams to maximise team performance.”