Case Studies

This case study explores the experiences the Slagelse Municipality, a large municipality of 77,000 people in Denmark, has had with integrating Whole Brain® Thinking into its culture. It looks at how they are applying the concepts in both formal and informal ways, and how Whole Brain® Thinking has impacted communications within project teams, across departments, with all project stakeholders, and with other municipalities as well. The outcome has been a culture that supports not just optimal project management but better results across the board.

New case study from Herrmann Practitioner, Robin Elliot who introduced Whole Brain® Thinking into the Australian offices of a global marketing services company with great results - business metrics improved across the board, engagement scores rose 20%, sales increased 15% and staff turnover reduced from 15 to 8%.

Because thinking is at the core of everything we do, CLP recognised that the Whole Brain® framework offered more than just an interesting tool or concept; it would serve as the connecting thread between the organisation’s issues, people, processes and culture.

Dee Peters, a Herrmann Certified Practitioner, had a clear goal when she began working with >August Home Publishing (AHP) – to improve readership and increase revenues for one of the company’s publications, Cuisine at Home, a magazine that simply wasn’t performing up to its potential.

Developing a product that delivers 'something for everyone' meant understanding what different people prefer, and the Whole Brain® Model helped the team tap into the thinking behind those preferences to make such a wide-ranging task more manageable.