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What is Whole Brain Technology?

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Herrmann International’s Whole Brain Technology® focuses on showing people how to use their entire brain—not just the parts with which they feel most comfortable. It is scientifically designed to help people learn to think better.

Whole Brain Technology® is the art and science of understanding how individuals think. Whole Brain Technology provides a basis for measuring different thinking preferences by determining the degree of dominance that has developed among four thinking styles.

At the core of Whole Brain Technology is the Herrmann Brain Dominance Instrument® (HBDI®)—the worldwide standard for measuring thinking preferences and brain dominance.

Whole Brain Technology is scientifically designed to help you and your people think better.

What are thinking preferences?

Thinking preferences have an impact on virtually everything we do, including communication, decision making, problem solving and managing styles.

Understanding your thinking style preferences will give you a new perspective of yourself and people you deal with everyday.

What is the HBDI®?

The Herrmann Brain Dominance Instrument® (HBDI®)- the foundation of Whole Brain Technology® - is based on the award winning research of Ned Herrmann who led the development and validation of the Whole Brain® Model to describe how people think. More than two million people worldwide have completed the HBDI, which is at the heart of Herrmann International’s work with Fortune 100 companies and leading academic institutions.

The HBDI is not just another assessment tool—it picks up where other assessment tools leave off.

Where most assessments end with a single report, the HBDI offers a valuable range of applications. Identifying your thinking style preferences is only the first step.

How does it work?

The HBDI evaluates and depicts the degree of preference individuals have for thinking in each of the four brain quadrants:

  • Rational—Blue / A / Upper left
  • Practical—Green / B / Lower left
  • Feeling—Red / C / Lower right
  • Experimental—Yellow / D / Upper right

HBDI PreferenceProforma

The HBDI, through its series of 120 questions, is capable of measuring the degree of preference between each of the four individual thinking structures (quadrants) and each of the four paired structures (modes). This results in a four quadrant profile, which displays the degree of preference for each of the four quadrants—your HBDI Profile.

Scoring results are free of value judgement and cultural bias. Because it is a self-analysis, most people immediately recognise their results as accurate.

The HBDI Profile package includes a full colour profile, accompanying interpretation booklets that explain the profile and scores in detail, and a discussion of the implications that your results have for business and personal life.

Research has shown that everyone is capable of flexing to less preferred thinking styles and learning the necessary skills to diagnose and adapt to the thinking preferences of others. Presenting information in a way that recognises, respects and is compatible with different preferences is crucial to meeting co-worker, customer and client needs and expectations.

Find out more about better thinking for Organisations.

Find out more about better thinking for Consultants.

Find out more about better thinking for Education.

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Head Office - Sydney

Lvl 6, 7-9 Merriwa St
GORDON, NSW, 2072
Australia

Phone:+612 9880 2333

Fax:+612 9880 2343

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